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Google PPC Advertising Workshop

Description
Searching is among the top 3 activities people spend their time online. Today, buyers hardly use Yellow pages or look at Newspaper ads to find products and services. Instead, more people are relying on search engines such as Google and Baidu to find reliable vendors with web presence.
In this high impact seminar, attendees learn about advertising on Google (digital marketing professionals call it "Google Adwords").
*This 1 day workshop can be subsidized with IRAS PIC grant up to 60%.
Target Audience:
This 1 day workshop is ideal for business owners, marketing professionals and entrepreneurs to learn about online marketing, which includes Google Adwords as competitive tools.
Lesson Plan Highlight:
Introduction to Adwords
Account Management
Campaign, Ad Group & Ad creation
Keyword Targeting
Language & Location Targeting
Ad Formats
Campaign Budgets & Bidding
Measurement & Optimization
Performance, Profitability & Growth


Workshop Benefits:
After this workshop, you will be able to:
Understand how to promote your products/services with Google Adwords
Learn to set up Ad campaign, Ad groups and create compelling ads
Use various targeting options to achieve higher campaign ROI
Learn about various Ad formats and effectiveness across different channels
Understand budget allocation and bidding options
Discover ways to optimize campaign and measure profitability
$75 Google Advertising Offer [Exclusive for Prima9 clients]
www.prima9.com/search-engine-marketing/google-offer
Trainer Profile:
Bryon is a professional digital marketing specialist with many years of experience in Google Adwords, SEO and social media marketing. Throughout the years, he has helped companies and small businesses in Singapore to build brand awareness online, build website traffic and generate sales leads to increase business revenue.
Areas of Expertise
Over 10 years of working experience with SEO, SEM, Google Analytics, Joomla, Wordpress, Drupal, Open source software applications, Social media marketing, Facebook marketing.
Education Background
Graduated from Nanyang technological University (NTU)
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Register today and grow your business. Your business is our business!

Event Timeline
Fri Apr 18, 2014
9:30 AM - 12:30 PM SGT
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Venue
Chinatown, People's Park Centre
Tickets
Standard $518.00
Venue Address
101 Upper Cross Street, People's Park Centre #03-38B Singapore
Directions
Beside Chinatown MRT Station, Exit D
Organizer
Prima9
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